This is our renewed commitment to nondiscrimination and anti-racism within our community, company, and culture. We commitment is to enrich people’s lives, and this includes creating safety and bringing together every human, no matter who they are, the colour of their skin, where they come from, how they worship, or whom they love.
In the spirit of reconciliation, we acknowledge that our company lives, works and plays on the traditional territories of the Blackfoot Confederacy (Siksika, Kainai, Piikani), the Tsuut’ina, the Îyâxe Nakoda Nations, the Métis Nation (Region 3), and all people who make their homes in the Treaty 7 region of Southern Alberta.
Discrimination has no place in our company
Every team member has individually committed to create an environment of anti-racism and anti-discrimination. While we acknowledge that no one company or organization can mandate such a desire for harmony among all people, we believe that our company can lead this charge with love, empathy and selflessness – and change the world.
We as a team welcome others into our company, community and causes with a smile and an open mind. Bias, prejudice, racism, and any other forms of hatred have no place with us. We actively work to recruit, hire and promote members from marginalized communities including BIPOC, LGBTQ+, neo-diversity, people with disabilities, and prioritize showcasing this diversity in our marketing partnerships and collaborations.
We are respectful to one another in our words, actions and intentions. By serving as a connector of people from different backgrounds, we can understand and appreciate people for who they are and erode prejudice formed by unconscious biases, misconception, misinformation, or misunderstanding. Everyone is entitled to respect, and we will uphold this in our company with zero-tolerance for such behaviours, no matter what. Safety and belonging are the foundation of our organization, and must be honoured everyday, in every way.